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Why you need a professional photographer.

If you haven’t already hired a professional photographer to shoot your listings, you should consider doing so. Check out these 15 real estate photography facts you need to know.

  1. Buyers spend 60% of their time looking at listing photos and only 20% each on the listing and agent descriptions. (The Wall Street Journal.)

  2. Homes with high-quality photos receive 47% higher asking price per square foot. (

  3. 83% of buyers cited pictures as very important. (

  4. You have two seconds to grab the buyer’s attention without a photo and 20 seconds with an image. (

  5. Homes with professionally photographed pictures can sell for up to $19,000 more. (

  6. Agents who outsource photography earn twice as much commission as those who do not. Only 35% of agents use professional photographers. (

  7. Use a 10mm lens for wide angles of small rooms to make it look as spacious as possible without distorting too much. (

  8. Listings with professional photographs sell 32% faster, spending only 89 days on the market compared to 123 for other homes. (PR Newswire)

  9. Only 15% of listings have high-quality photography, with half of over $1 million listings using low-quality photos. (The Wall Street Journal)

  10. Beware. Listings below $300,000 don’t necessarily sell faster with better photos. (The Wall Street Journal)

  11. Listings with professional photos receive 118% more online views. (IMOTO PHOTO)

  12. Professional photography can help sell your listing 39% closer to the original listing price. (IMOTO PHOTO)

  13. Homes with professional photos get 61% more views. (REDFIN)

  14. Listings with high-quality photos can gain anywhere between $934 and $116,076 more on the market. (The Wall Street Journal)

Homes listed between $400,000 to $500,000 sell 18% better in the first six months with high-quality photography. (REDFIN)

Aerial photo of Weiser Idaho ranch property.

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